Christiaan Welzel recently rejoined Critical Mass as Associate Creative Director coming from agency Sid Lee in Montreal. He continues to focus his successful interactive projects on the Clorox account. He is passionate about CPG marketing with a special interest in Social Media programs and online advertising. In past, Sid Lee saw Christiaan co-leading the brand advertising and marketing for Danone Canada including products such as Activia, Silhouette and Creamy.
Outside of his day job, Christiaan uses his spare time learning, creating and sharing DSLR cinematography content. With a focus on world travel as his inspiration, he also creates video marketing content for small businesses using low-cost and organic techniques including social media as the primary vehicle.
Christiaan has specialized in interactive marketing for the last 10 years. Having lead and co-lead brands such as Dell, Rolex, Fido/Rogers Communications, The Weather Network, LavaLife, Nissan and more. His creative focused education has Christiaan holding a Honors Bachelor of Design from York University in Toronto, Canada. As well, he studied Design/Gestaltung at Bauhaus University in weimar, Germany.
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