The website for Whack froster, a non-carbonated frozen beverage, had two objectives: to increase sales by driving teens to Mac’s convenience stores and to create a bond with the teen demographic through the site’s irreverent sense of humour. The website starred a brash TV host who talks up Mac’s Whack with sexual innuendo that links having a Whack to masturbation. For example, the host suggests that people can never have too many whacks in a day or that the “size of the drink doesn’t matter when you’re having a whack.” The site launched in the summer of 2006 and resulted in 1,000 unique views per day, and Mac’s Froster sales were up 30% over the previous summer.