EVERYONE DIES | GAMESPOT.COM TAKEOVER

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Working closely with Dell, Alienware, and GameSpot, we developed a never before seen, 5 episode, interactive ad execution. Using custom illustration, sound and animation, we personified two gaming systems and brought them to life through a sequential storyline. Each episode not only demonstrated a given system’s capabilities, but branded it as well. It garnered massive results with clickthrough rates at 9x the national average, a 3.5x increase in daily sales, and monstrous buzz.

DELL

Online advertising, Homepage Takeover, Rich Media, Banner Advertising

www.awardshowcase.net/dell/